UltraTech Cement Is Rajasthan Royals Principal Team Sponsor For IPL-5
UltraTech Cement, a division of the Aditya Birla Group, on 6th March announced that they would be the principal sponsor for Rajasthan Royals in the 5th edition of Indian Premier League (IPL-5), 2012.The organization has been connected with the squad since the 1st edition of IPL as main sponsor in 2009 and 2010 editions and as an on-ground associate in 2008 and 2011 editions.The Rajasthan Royals also unveiled the new jerseys of the team on the eve and introduced their new line up, which includes 5 players who were signed in February’s IPL Auction.
CEO, Rajasthan Royals, Raghu Iyer said, “We are very pleased with the on-going association of UltraTech cement with us. They have been genuine associates and have shown their encouragement to the Royals all through the IPL journey till now. I would like to convey sincere thanks to UltraTech Cement for showing their faith in the team and I believe we can succeed jointly this season.”
“Cricket in our nation is in fact a national game, irrespective of gender, age and geography. And when two big brands that have same values are together, it will be surely a succeeding combination! The Royals in 4th Edition of IPL stood for their stimulated leadership, professionalism and innovation. Lead by a group of strategic and professional thinkers, UltraTech being a champion brand and a market leader, places huge importance in all these aspects too,” said O P Puranmalka, Business Director, UltraTech.
Shilpa Shetty of Rajasthan Royals said, “We are happy to have UltraTech Cement as the Rajasthan Royal’s principal team sponsor. I am sure that with their encouragement, the team, with the thrilling new additions under a new captain in the squad can show our fans so much to cheer about this IPL edition. As a factor to our home city we have also developed a new training jersey.”
Puranmalka and Shetty together launched the Rajasthan Royals’ official jersey in the attendance of team members at the dazzling ceremony that observed the use of revolutionary video projection mapping to reveal their new jersey. The video projection was used to reveal the Royals’ cherishing moments of pride and victory throughout the previous IPL seasons.Designed by Royals’ official kitting partner, Puma, the jersey is made up of lightweight mesh back polyester and is designed to offer higher breatheability during summer’s high temperatures. With exceptionally styled numbers and names emblazoned in dazzle gold, the team’s blue jerseys possess cut and sew panels with dazzle inserts. Along with this, a training jersey dedicated to the team’s home city, Jaipur was revealed at the ceremony.
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ipl 2012,
rajastan royals
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